Explore Wine Trucks Instead of the Traditional Wine Route

What exactly is a Wine Truck? You’ve probably heard of Food Trucks—those mobile vehicles originating from the U.S. that come to consumers offering hamburgers, crepes, donuts, or even Chinese noodles. Well, the Wine Truck operates on the same principle as Food Trucks, except that the drivers of these vehicles offer to toast with a selection of fine wines. Here are three Wine Trucks worth checking out. Let’s hit the road!

1) Les Camions Trinqueurs

The "Gérard" vehicle, the mascot of Les Camions Trinqueurs, is based in Toulouse. It serves as a wine merchant, grocery store, tasting space, and mobile wine bar all in one. Its focus? Offering products exclusively from the Languedoc and Roussillon regions. It’s the perfect companion for pop-up aperitifs or office farewell parties!

2) Le Comptoir Éphémère

Planning a professional event with a group of friends? Le Comptoir Éphémère is just what you need! Opened in 2015 by the Lyon-based agency Rouge Granit, this Wine Truck caters to all professional tastings: seminars, meetings, trade shows, open houses, and more. Its motto? "Taste as you like!"

3) La Cave Nomade

This one operates in Reims. Conceived and launched at the end of 2015 by a young entrepreneur from Reims, La Cave Nomade parks three days a week at the city's food markets. The concept? Introducing the "younger" crowd to a wide range of French wines at great quality-to-price ratios, fostering a close relationship between the taster and the seller.